Selling to the Taxi Driver!
You know, one of the easiest things to do on the internet is to assume that people are not being honest and that they are only talking to you because they have something to sell. Who do you think is to blame for that?
We are of-course!
Have you noticed on the social networks how many people make a connection and then imediately try to sell you something. I am the first one to admit that that was my tactic when I first started social marketing on the web.
It’s like getting into a Taxi and saying hello to the driver and in your next breath introducing your product to him.
If you were that taxi driver, what would you think?
If, however, you have a long drive with him and you allow him to tell you about his family and his gripes and likes. You could chat to him about how busy he has been and you could comment on how clever he is to remember all the obscure places, he will eventually feel connected to you. He will then, more than likely, ask you what it is that you do. You will then have the opportunity to tell him about your business or product. Remember though, it is still not the best time to sell to him until you have told him about yourself. You need him to see you as a normal, kind, human person who he can trust and that he can see as the type of person he would want to buy from.
I am not saying that taxi drivers are likely customers but I am sure you know what I mean?
If you really want to find people to buy into your product or business, you must first help them to buy into you.
Your online profile should be the best you can possible make it and your picture should show you smiling and looking approachable. It’s important that you do not come over too professional, you should seem to your prospective customer like someone who could be living next door to him.
Your resume is important but remember not all of us have a great academic education, many of us are self taught, as am I, do not be ashamed of that.
Many of your prospective customers will, themselves, not have traditional training but some of the best entrepreneurs have started just like that.
Jim Rohn, the founder of Herbalife, as an example, started selling and made a fortune out of health products because of his mother’s enthusiasm for healthy foods not because he had a fantastic academic career.
Pat Sutton is a mentor with LifePath Unlimited
http://patsutton.lifepathpro.com
Do your customers find you attractive?
Does your business profile “you” first or your product first?
People buy from people! You should not think that showcasing your business on a website changes the rules. If you want people to buy from you then you need to make sure that they see you. They need to see you as an expert and as a leader. These are the principals of “Attraction Marketing” it is where you are leading not selling. You need to give value and be of service every step of the way to create relationships and life long, referring customers.
Don’t be afraid to show your passion in your product or service. You are “magnetically attractive” to people when you show your passion for your work.
So what do you need to do to attract people enough to make them buy from you:
1. You need at least one great picture of yourself, but even better, pictures of you with your dog or family and friends. Your prospects need to relate to you as a normal happy person.
2. You need to lead them to a solution for their needs, not sell to them. You do this by example, by showing them where you were before and where you are now. Were there any obstacles you had that hindered your own success? It is almost certain that your prospect will relate to them. You need to show them how you overcame those obstacles.
3. “You” is the magic word, for every time you talk about yourself you need to talk about what you can do for your customer. Example wording could be, “YOU” can change your life… “YOU” will gain more income… “YOU” have come here because… I will help “YOU”…..
4. Utilise Social Media, such as Facebook, LinkedIn, YouTube. It has made the world smaller and much easier to access! It has made consumers feel more personally connected. Giving your business a personal face allows you to stand apart in the market.
5. They say that everyone will have their 15 minutes of fame. Now with the internet you can create your own fame but remember, be honest, be open and have integrity and you will go a long way. Pat Sutton
Pat Sutton – http://www.InternetMillionaireSecrets.biz